Thirty (30) years ago, Loma innovated the use of organic aloe vera gel for salons, revolutionizing green hair products, as it can cleanse, nourish, and strengthen hair. Prioritizing quality ingredients, Loma products include natural and organic plant-based extracts, oils, and vitamins. From start to finish, Loma makes, produces, and packages each product in the United States on a demand-based manufacturing model that ensures freshness and efficacy rather than the regular mass production model normally used.